DESIGN

Now for the fun part. (We strive to make the whole advancement process engaging and fun, but in reality, this is the best part!)

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When it’s time to tie our thoughts and strategies up in a pretty bow, we like to remember that design isn’t just branding and imagery. Although those elements are essential, they cannot stand alone.

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We must also design our reputation. How are we viewed? How do we treat our donors? Our partners? Each other? What’s the process for leading a prospect through the Moves Management cycle? And what will that curated experience feel like?

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Some of the design work in advancement exudes fluidity and artistry, but some of it also insists upon process and structure. All of it thrives in an open-minded, innovative environment.